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Blogs & News


What the Best Marketing Looks Like, According to Top Experts in the Field
Discover what truly defines effective marketing in 2026. Learn how top marketers balance strategy, creativity, performance, and measurable business impact.
amit K


Brand vs. Performance: Why the Split in Marketing Is Stopping Growth
The long-standing split between brand and performance marketing is limiting growth. Businesses must stop choosing between the two and instead combine them to build sustainable, long-term success.
amit K


Why Brands Are Getting Rid of Traditional Marketing Teams in 2026
In 2026, brands are moving away from traditional marketing teams. Discover how AI, growth squads, and real-time execution are reshaping modern marketing structures.
amit K


Marketing Strategy vs Shopping List: Why Most Plans Fail
Many marketing strategies today are just “shopping lists” of tactics. Learn why true strategy is about solving problems, making choices, and driving real business growth.
amit K


Pinterest Acquires TvScientific to Enter CTV Ads
Pinterest’s acquisition of TvScientific signals a major push into connected TV ads, blending intent-driven discovery with performance-focused television advertising.
amit K
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