Brand safety is critical, but over-cautious marketing is limiting creativity and engagement. Discover why balancing creative risk is key to standing out in 2026.

Retail media networks led by Amazon and Walmart are capturing record ad spend as brands shift budgets away from Meta and Google, redefining digital advertising strategy.

AI-Generated Ads Can Match Human Creativity — What the Latest Study Means for Performance Marketing

AI is rapidly rewriting advertising’s playbook, automating everything from media buying to creative optimization. But as platforms push black-box solutions, brands are rethinking how to balance automation with strategic control, data ownership, and human oversight.

Instacart has launched Data Hub, a clean room solution designed to give CPG brands deeper, privacy-safe access to real purchase data. By combining first-party brand data with Instacart’s grocery shopping insights, the platform aims to improve retail media measurement, audience targeting, and campaign effectiveness across channels.