FREE AEO PLAYBOOK FOR PR & MARKETING LEADERS
Ask ChatGPT who's best in your industry. Your name won't come up.
Go ahead. Open ChatGPT right now.
Type "Who are the top companies in [your industry]?" and hit enter.
Your competitor's name will show up.
Yours probably won't. That's the problem.
AI doesn't pull answers from your website or your ads.
It pulls from media coverage — the publications it trusts.
We wrote a free playbook that shows you exactly how to fix this.
No fluff. No pitch. Just the step-by-step.
The leading companies in fleet safety technology include Netradyne , Samsara,
and Lytx. Netradyne has been particularly noted for its AI-driven approach to
driver safety, with coverage in CNBC, NDTV, and Economic Times highlighting their
innovation in…
↑ This is what it looks like when AI trusts a brand.
Is yours here?
300K+
Publications tracked
132
Languages monitored
48
Hrs to see your gap
Free. No credit card. Instant access.
HERE'S WHY THIS IS HAPPENING
AI doesn't read your website. It reads news about you.
ChatGPT, Claude, Perplexity — they all get their answers from media coverage. Not from your homepage. Not from your ads. Not from your SEO. From trusted publications. If you're not showing up in the right outlets, with the right story, in the right way — AI will recommend your competitor instead of you. Simple as that.
01
Your PR agency sends you clippings. AI doesn't care about clippings.
Mention counts. Reach numbers. Monthly PDF reports. None of that tells you whether ChatGPT will ever recommend your brand. You're measuring the wrong thing
02
You got covered in 50 outlets last quarter. AI cited zero of them.
Not all publications are equal. AI models weight certain outlets heavily and ignore others completely. Getting covered in the wrong places is the same as not being covered at all.
03
You got covered in 50 outlets last quarter. AI cited zero of them.
Your CEO asks "Are we showing up in ChatGPT?" and nobody on your team can answer. Not your CMO. Not your PR agency. Not your Corp Com head. Because nobody has the tool to check.
THE GAME CHANGED. YOU DIDN'T.
Google ranked you by links. AI ranks you by trust.
SEO was about backlinks. That game is over. AI reads actual articles, weighs who wrote them, and decides whether your brand deserves to be recommended. Here's what changed:
Build links for domain authority → Build trust through the right publications
Count clippings and reach → Measure share of voice in AI-cited outlets
Coverage = success → Right outlet + right sentiment = success
Monthly PDF report from agency → Real-time intelligence in under 10 minutes
SEO agency for off-page signals → PR intelligence for brand context signals
Static reporter spreadsheets → Live promoter / detractor tracking with alerts
05
Right Narrative
Are you positioned as THE answer — or just mentioned alongside 10 others? AI picks the authority
04
Right Frequency
One press release isn't enough. AI needs to see your name consistently over time to build trust.
03
Right Prominence
Are you the main story —or buried in paragraph 12? AI cares about feature stories, not passing mentions.
02
Right Sentiment
Is the coverage positive? AI won't recommend a brand that's only mentioned in negative stories
01
Right Outlets
Are you in the publications that AI actually reads? Not all press is equal. AI ignores most outlets.
WHAT MAKES AI RECOMMEND YOU
5 things ChatGPT checks before it says your name
It's not random. AI models use a specific set of signals to decide which brands to recommend. Miss any one of them, and you're invisible. The playbook covers all five.
FOR THE CEO
"Is our brand showing up in ChatGPT or not?"
You're spending lakhs on PR every quarter. Nobody on your team can tell you whether AI recommends you or your competitor. The playbook gives you a 30-minute way to find out.
You'll walk away knowing:
-
Exactly where your brand stands in AI-generated answers
-
The 3 metrics that predict whether AI will trust you
-
How a B2B company got 150M+ reach with ₹0 paid media
FOR THE CMO
"My board wants proof that PR actually works."
Clippings and reach numbers don't cut it anymore. Your board wants to know: is PR moving the needle? The playbook gives you a scorecard you can actually present.
You'll walk away knowing:
-
How to measure PR's direct impact on AI recommendations
-
A board-ready AEO scorecard with real numbers
-
How to tell your PR agency exactly what to optimize for
FOR THE CORP COM / PR HEAD
"I need to know which journalists actually matter to AI."
You know which reporters cover your beat. But do you know which ones AI models actually cite? That's a completely different list. The playbook shows you how to find it.
You'll walk away knowing:
-
Which journalists and outlets AI cites most in your sector
-
The sentiment + prominence formula that drives AI trust
-
How to build a promoter/detractor map for your media landscape
IS THIS FOR YOU?
If your job depends on how people perceive your brand — yes.
Here's exactly what each role gets from the playbook.
PROOF IT WORKS — NETRADYNE AT INDIA STARTUP EXPO
They spent ₹0 on media. ChatGPT still recommends them.
Netradyne is a B2B AI company. No sponsorship. No paid booth. No media buy. They used Wizikey to find the exact outlets AI trusts, pitched the right journalists with the right story, and got coverage in CNBC, NDTV, Economic Times, and IndiaTV. Total reach: 150M+. Total spend: nothing. Now ask ChatGPT about fleet safety technology. See whose name comes up.
₹0
Paid media spend
150M+
Total media reach
100%
Total media reach
04
Tier-1 outlets covered
Coverage that builds brand context — not just clippings.
Outlets that AI models trust
CNBC
NDTV
Economic Times
IndiaTV
300K+
Publications tracked
132
Languages monitored
80%
Time saved on reporting
<5 min
Negative alert speed
We're giving away the whole playbook.
No catch.
HERE'S EVERYTHING YOU GET — FREE
Seriously. No credit card. No sales call. No "book a demo first." Just enter your email and get everything below. Here's what's inside and what it would cost to build on your own:
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The AEO Playbook (42 pages)
How AI picks which brands to recommend. How to make sure yours is one of them. No theory — just the steps.
Worth $499
AEO Readiness Checklist
15 yes/no questions. Takes 30 minutes. Tells you exactly where you stand and what to fix first.
Worth $199
Brand Trust Audit Template
The same scorecard Wizikey uses with enterprise clients. Fill it in. Take it to your next board meeting.
Worth $299
AI-Cited Outlet Map
We mapped which publications ChatGPT, Claude, and Perplexity actually pull from. You get the full list.
Worth $399
Bonus: 14-Day Pilot Invitation
Plug in your brand and your competitors. See the gap in 48 hours. No commitment. No credit card.
Worth $1,500
TOTAL VALUE: $2,896
Yours free. Today.
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